{"id":23775,"date":"2025-09-11T19:21:51","date_gmt":"2025-09-11T19:21:51","guid":{"rendered":"https:\/\/live-pq2021.pantheonsite.io\/?p=23775"},"modified":"2025-09-11T20:03:12","modified_gmt":"2025-09-11T20:03:12","slug":"stop-letting-cash-flow-delays-slow-your-growth","status":"publish","type":"post","link":"https:\/\/www.plastiq.com\/stop-letting-cash-flow-delays-slow-your-growth\/","title":{"rendered":"Stop Letting Cash Flow Delays Slow Your Growth"},"content":{"rendered":"\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">You&#8217;ve landed the order you&#8217;ve been chasing for months. It&#8217;s a huge PO from a major retailer. Your team is buzzing, your suppliers are lined up, and your marketing plan is ready to roll. Then reality hits:<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li>The retailer&#8217;s payment terms are Net 60.<\/li><li>Your suppliers wanted their money yesterday.<\/li><li>And last week&#8217;s deduction dispute just locked up tens of thousands of dollars with no resolution in sight.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">If you&#8217;ve ever had to slow production, delay a launch, or walk away from a bulk discount because your cash was tied up, you know the frustration. Growth opportunities in CPG move fast, but cash flow rarely keeps pace.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">What if you didn&#8217;t have to choose between seizing a big opportunity and protecting your liquidity?<\/p>\n\n\n\n<h4>The Hidden Growth Tax of Waiting<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><strong>Every week you wait for receivables to clear, your cost of growth goes up:<\/strong><\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Missed early-pay discounts mean you pay more for the same goods.<\/li><li>Stockouts erode hard-won shelf space and brand loyalty.<\/li><li>Lost marketing windows mean campaigns launch too late to capture peak demand.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">For emerging brands, these aren&#8217;t inconveniences, they&#8217;re competitive setbacks. In high-growth mode, the ability to move quickly isn&#8217;t optional. It&#8217;s the edge that decides who wins the next retail reset, seasonal promo slot, or influencer-driven sell-out.<\/p>\n\n\n\n<h4>How Growth-Focused Brands Are Skipping the Wait<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Some of today&#8217;s most nimble CPG founders are using Plastiq to bypass cash flow bottlenecks altogether. Plastiq is a payment platform that lets you pay <em>any<\/em> supplier, manufacturer, or service provider using your existing credit even if they don&#8217;t take cards.<\/p>\n\n\n\n<h5 class=\"has-medium-font-size\"><strong>Here&#8217;s how it works:<\/strong><\/h5>\n\n\n\n<ol class=\"has-medium-font-size\"><li>Pay with your credit card through Plastiq for virtually anything including supplier invoices, production costs, or marketing spend.<\/li><li>Plastiq delivers the payment to your vendor their preferred way (ACH, wire, or check).<\/li><li>You keep your cash longer, often gaining up to 60 days of float.<\/li><\/ol>\n\n\n\n<h5 class=\"has-medium-font-size\"><strong>That extra runway gives you breathing room to:<\/strong><\/h5>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Resolve deduction disputes without stalling production.<\/li><li>Secure bulk-buy discounts from suppliers.<\/li><li>Launch marketing campaigns during peak demand instead of missing the window.<\/li><li>Smooth out seasonal swings without pulling from reserves.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">This isn&#8217;t about patching over cash flow problems. It&#8217;s about using your available credit strategically to accelerate the things that actually grow your brand like product launches, retail expansions, and market awareness without waiting for slow-moving payments to catch up.<\/p>\n\n\n\n<h4>More Than a Stopgap, It\u2019s a Growth Tool<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">In a category where speed to shelf and speed to market matter as much as product quality, eliminating payment lag can be the difference between dominating a season and missing it entirely.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/www.plastiq.com\/?utm_content=256_CPG_Growth_Mode\" style=\"background-color:#091f2d\">Sign Up<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve landed the order you&#8217;ve been chasing for months. It&#8217;s a huge PO from a major retailer. Your team is buzzing, your suppliers are lined up, and your marketing plan is ready to roll. Then reality hits: The retailer&#8217;s payment terms are Net 60. Your suppliers wanted their money yesterday. And last week&#8217;s deduction dispute&hellip;<\/p>\n","protected":false},"author":84,"featured_media":23793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136,36,141],"tags":[],"featured_post":[],"resource_type":[127],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/posts\/23775"}],"collection":[{"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/comments?post=23775"}],"version-history":[{"count":59,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/posts\/23775\/revisions"}],"predecessor-version":[{"id":23844,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/posts\/23775\/revisions\/23844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/media\/23793"}],"wp:attachment":[{"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/media?parent=23775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/categories?post=23775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/tags?post=23775"},{"taxonomy":"featured_post","embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/featured_post?post=23775"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/resource_type?post=23775"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.plastiq.com\/wp-json\/wp\/v2\/yst_prominent_words?post=23775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}